Recently Sycle announced The Continuum of Care (COC) initiative – designed to support hearing healthcare providers and their patients by building awareness around new, cutting-edge technology and treatment options. 

Since launch, we’ve fielded dozens of phone calls & emails from Sycle customers anxious to participate in the COC. We’re finding so many of you already counsel and refer candidates and want to understand how these features can add efficiencies to your current process. We are also finding that many of you are interested in learning more about CI candidacy and what it takes to expand your service offering to include CI. We’d like to take a moment to address these questions here.

Question: I already refer candidates to a CI specialist / surgeon / ENT / University in my area. How can Sycle’s new CI integration support / enhance my current referral process?

Answer: The new CI integration within Sycle is designed to help streamline your current referral process and workflow. 

  • You can now track any initial discussion points you have with a patient so you know they have been made aware of treatment options, even if they may not be ready to move forward with a CI at this time.
  • For candidates interested in taking the next step, you are able to generate a referral form directly from within Sycle with the patient audiogram and other pertinent information a CI specialist will need when meeting with your patient.
  • Additionally, the new functionality will automatically flag patients with hearing loss levels matching the FDAs candidacy criteria. This can be beneficial for newer staff members who may not be as versed in identifying candidates as more senior staff.

Question: I don’t currently support CI in my practice. How does one participate in the Continuum of Care?

Answer: The COC is designed to support all types of practices and hearing healthcare providers. 

  • Many practices focus on identifying and counseling candidates on treatment options and referring them to specialists but do not program implants. They still benefit from remaining the patient’s primary hearing healthcare provider. In many bi-modal cases, they will continue to treat the patient’s other ear with a hearing aid.
  • Some clinics choose to expand their CI services by joining the Cochlear Provider Network (CPN). CPN clinics complete a full training course so select staff members are able to program implants themselves. CPN clinics enjoy the benefit of continuing to treat patients following their implant surgery and are able to service the implant and support many implant-related needs. They also continue to treat the patient’s other ear with a hearing aid when the patient is bi-modal.

It’s evident that all practices supporting CI can benefit by:

  • Differentiating their clinics in a competitive market
  • Helping patients frustrated with hearing aids find the treatment they need
  • Growing their clinics by building strong relationships with physicians in their area

Discover everything The Continuum of Care has to offer by visiting our new website. There is a wealth of information to help answer questions. You can even request to speak with a Cochlear representative to find out how you can get involved.


Written by Peter Adams

Vice President, Marketing