Our mission is to facilitate the delivery of better hearing to the world.

It started as an idea to help audiologists better connect with their patients; today, Sycle has evolved into the audiology industry’s number one practice management software. Over 20,000 hearing care professionals depend on Sycle to run their businesses. We develop software and integrations that eliminate tedious tasks and streamline workflows. This allows our customers more time with their patients and ultimately helps them treat more people suffering from hearing loss. And we feel pretty good about that.


  • Ridge Sampson portrait

    Ridge Sampson

    Founder & CEO

    Ridge is an established entrepreneur, having founded three successful companies prior to Sycle. In 1993, he founded Ozone Advertising, a digital marketing and advertising agency. In 2001, Ridge co-founded Sycle, bringing his experience and knowledge of best practices from the agency side, helping to better understand and serve the needs of Sycle’s clients. Thanks to his offline experience in messaging, branding and design, Ridge helps create rich online experiences that are seamless to users.


    When Ridge isn’t working he spends every minute with his seven-year-old son who is in training to windsurf, mountain bike, and snowboard with Dad.

  • Randy Drullinger portrait

    Randy Drullinger

    Co-Founder & Chairman

    Randy Drullinger has spent 30+ years working in many different facets of the hearing healthcare field, including owning a multi-clinic practice, manufacturing, and consulting. Originally one of the founders of Sonus in 1996, Randy left there in 2001 and along with Ridge Sampson started shaping the idea that would eventually become Sycle.


    As Co-Founder and Chairman, Randy enjoys working closely with the executive team to provide input on short and long term strategy. Randy also oversees Sycle Marketing Group which provides print and mail services for Sycle customers.


    Randy lives in Portland Oregon with daughter Riley who is a rising star in lacrosse. Randy also has a son Daniel, who is a Strategic Planner for GSD&M in Austin Texas.

  • Sean Shoffstall  portrait

    Sean Shoffstall

    Co-Founder & CTO

    Sean Shoffstall is Co-Founder and CTO. He is a well-known and successful digital marketing entrepreneur, technology innovator, and marketing strategist. Over his 20-year career, he has started companies, built teams and worked with top global brands providing leadership, strategy, and execution in both B2C and B2B settings.


    Sean has run global teams and helped businesses realize the power of their data. His extensive experience in healthcare and financial services within the technology industry has shaped his vision of how data can be used to improve the lives of the end consumer.


    Sean is a political junkie. His super bowl is Super Tuesday. Outside of work and politics he enjoys live music and going out dancing to New Wave music.

  • Mariano Ferrario  portrait

    Mariano Ferrario


    Mariano is an established leader in the software industry with 15+ years of experience delivering innovative customer-focused experiences. He has a unique blend of entrepreneur zeal, business acumen, web development, and user experience design expertise. As Chief Operating Officer, Mariano drives company-wide strategies, goals, and initiatives to ensure the Business, Product, and User Experience organization is delivering on Sycle’s vision to facilitate the delivery of better hearing to the world. Mariano holds a Master’s degree from the School of Information at the University of California at Berkeley.


    Mariano and wife Cathy, enjoy chasing their toddler son Nico around and spending time outdoors skiing, mountain biking, surfing, and hiking.

  • Stephanie Grein portrait

    Stephanie Grein

    Vice President, Global Sales & Enterprise Services

    Stephanie went to the University of Oregon, graduating in Human Physiology and Chemistry. Sycle was lucky enough to find Stephanie in 2008 when she began as a Sales Representative. She is now our Vice President of Global Sales and Enterprise Services, overseeing all Enterprise Accounts and Corporate Partnerships.


    A lover of the great outdoors, Steph will do anything outside, but especially likes to run, ski, golf, and windsurf. She’s always up for an adventure and loves to travel, with Switzerland being her favorite destination. Steph often returns home to Reno, Nevada, where she visits her parents and favorite family member –Duke the dog.

  • Joel Lockwood portrait

    Joel Lockwood

    VP of Marketing

    Joel has over 30 years of experience in agency management, strategic marketing, program planning, tactical execution, and business operations management, holding executive marketing positions at large corporations such as Netscape, Teradata, and Mapp Digital, as well as several successful start-up companies. Joel spent ten years as Partner and President at Ozone Online, a digital marketing agency focused on helping clients initiate and optimize their online marketing campaigns and websites. Joel is a huge outdoors guy, skiing, cycling, fly fishing and hiking as much as possible. Climbing peaks in Glacier Park is his passion, and he has bagged many summits.

  • Kate Bouda portrait

    Kate Bouda

    Director of Product

    Kate Bouda is the Director of Product at Sycle. Kate started managing customer databases as a Patient Care Coordinator of a single office but rapidly rose through the corporate ranks of one of the fastest-growing hearing corporations in the country to run database management and marketing facilitation as a nationwide marketing manager. Kate graduated from the University of Illinois at Chicago with a Bachelor of Science in Marketing and a concentration on Innovation and Product Development.


    Kate is an avid White Sox and Packers fan, with a goal to see a White Sox game at every stadium in the country. She also loves to travel, cook at home, and try new restaurants.